Golden Rules for Selling Photography and Artwork focus on Christmas

Now is the time of year when people start searching for unique presents for Christmas which means if you are a photographer or artist now is the time to get your work online ready to sell. If you are interested in selling your artwork then set up a profile in our gallery.

Photography is a beautiful gift, let people know how wonderful your work is. If you already have a portfolio in our gallery then take a some considered time to refresh, renew and upload work.

Once you commit to selling your images there are some ‘Golden Rules’ for selling your work. We have many years experience of dealing with both sides of the process as printers, artists, photographers and curators. The romantic idyll of being discovered in our studios by a benign wealthy benefactor or collector are long gone, now it is a game of hide ‘n’ seek in the vastness of the internet that can seem strangely intimate and also the loneliest space to occupy.

Here are a few guidelines to help you get ahead and hopefully be seen in amongst the millions of images out there.

Tag, tag, tag and imaginatively title your images.

A full description however over simplistic it may seem to you is incredibly important. ‘Tags” are embedded in the image and that is what the little spiders, both on our website and on google, search for.

You may know Corfe Castle is in Dorset but it doesn’t mean someone from Norfolk or Australia would. We deal with many enquiries via email and if the image isn’t well defined the client can forget which image it is or who by that they are interested in and they lose interest quickly. A great example of a well titled image is ‘Archway to Heaven’ which is memorable as well as a stunning image.

Two beautiful images recently sold by Shaun Jacobs

Durdle Door illumination by Shaun Jacobs

Durdle Door illumination by Shaun Jacobs

 

 

 

 

 

Corfe castle ancient misty castle by Shaun Jacobs

Corfe castle ancient misty castle by Shaun Jacobs

 

 

Be generous be Bold.

There is so much goodwill towards what you do either from friends or family or in our community. Engage with other photographers praise and share their work, ask advice and you’ll see how encouraging their response is. Ask questions about your own work, this is your free ‘market research’. Buy samples to decorate your home or office or give your work as a gift this Christmas. It will be the start of many conversations ‘Wow where can I buy another copy like that’ ‘I didn’t know you were a photographer’. Small A4 prints on aluminium make alternative Christmas ‘cards’ that will then be propped up on mantelpieces or kitchen windows for years. Photography cries out for being printed in large format. Our most popular sizes that we sell are 60cm x 90cm and they look stunning and elegant on aluminium which is waterproof, UV resistant and the modern way to show photography, what’s not to like in your sales pitch!

The Golden Rule and Social media.

The Internet is a wonderful time wasting, soul destroying, mystifying, potential market place. Social media is about directing traffic to your profile not away to further social media platforms, don’t give your client the opportunity to get distracted and click away to a video of kittens. Make every tweet, post, blog a ‘Call to Action’. It may seem trite but our motto is ‘Likes are Vanity, Sales are Sanity’. Every single time you post an image anywhere it is imperative that the link goes back to somewhere it can be bought from.Keep your public informed. Lean in, as the Americans say, point out in bold letters BUY this image HERE! Why else would you post on the Internet? To be copied to give your angles and ideas away? No, it’s to find a client. So before you post your new work, upload it first to your profile where it will be watermarked. Someone who is busy does not want to write an email asking if it is available to buy. If they have a query we are here to field those emails. Make it obvious and make it simple. Copy the URL from the top of your profile or the image itself and include it in the post.

Enthusiasm.

Refresh your portfolios, show an interest in what you do. Keep your groups to no more than 15 images. If you have too many in any one portfolio the buying public lose interest and stop scrolling. Keep them well edited and short. This forces the viewing public to come back to the beginning or search for more. If you show enthusiasm in what you do this will show through your work and resonate with the buying public. You may only ever sell one image over and over again however it is the body of work around it that gives the buying public the confidence to invest in you and your story.

Love what you do.

This, above all, is what will make you successful!!

Salthouse Exhibition and Summer Holidays.

The Salthouse exhibition has come to an end, follow up orders and enquiries have been dealt with and we can now move forward thinking about new work in the gallery and the summer holidays.

Rough sea East Beach West Bay by Andy WhiteSOLD AT THE SALTHOUSE: Rough sea East Beach West Bay by Andy White

In this era of everybody has a camera ‘I can take that too’ attitude it is very, very difficult to convert interest in photography into a sale. It is infinitely easier to sell photography when it is presented as a print in person not just an image on a screen which is why it is imperative to print your work and hold small exhibitions or take part in group shows. Take pride in what you do, the positive energy you give off when talking about your own work means those that wish to invest in your work also invest in you, the story behind the lens.

Mother Nature meets the Cobb by Andy LyonsSOLD AT THE SALTHOUSE: Mother Nature meets the Cobb by Andy Lyons

Now is the time to capitalise on the goodwill from the exhibition even though the Salthouse exhibition’s door is closed and use your own artwork as a springboard to hold your own exhibition and create more interest. It is vital to keep the positive feedback alive in the public eye. Let people know what you sold and what you have to sell. It is not about being pushy its about being proud of your practice and letting people know about it. Never underestimate the support of friends and family even if they own your work they may still talk to friend of theirs or share your work online or come along to events because they are pleased to support you.

Spirit Level by Catherine GillinghamSOLD AT THE SALTHOUSE: Spirit Level by Catherine Gillingham

When following up think about writing a press release about the event and sales made. Mailchimp is an excellent tool to collate contacts collected from people who have visited your other exhibitions and friends and family. Advertise locally through social media, write a small blog keeping people interested in what you do, tag possible outlets that may buy the work or wish to exhibit it. Contact like minded photographers and approach them to see if they would like to share the cost of running a show.

The Beer Fleet by Paul NewmanSOLD AT THE SALTHOUSE: The Beer Fleet by Paul Newman

Have a wonderful summer and we look forward to planning our next event soon!

Chelsea and Ben

Shed Summer Exhibition 13th – 16th July at the Salthouse, West Bay.

The closing date is fast approaching for our upcoming Shed Summer Exhibition 13th – 16th July at the Salthouse, West Bay.

Final selections are being made and submissions need to be finalised by Friday 16th of June and payments received by the 23rd June.

We will then send you your labels which need to be signed and returned as soon as possible.

Once chosen, please put your selection in a separate file titled Salthouse Exhibition. This way we can find the image quickly and easily if an order needs to be made from the show in a smaller or larger size or as a simple unmounted print. It is very important you start to promote the images and get your clients, friends and family along to the show or direct to the images in your profile. If you are on social media please help promote the exhibition too.

Time will fly between now and then and we are both looking forward to seeing you and your wonderful work in West Bay!

Ben and Chelsea

Take me to my profile

 

Michelle Williams: Inspirations.

Gateway to the Moors II North York Moors by Joe Cornish

Gateway to the Moors II North York Moors by Joe Cornish

 

I have many photography hero’s but to name only a few, I love the work of Joe Cornish, known for his large format and wide angles, the way he works with light is intrinsic, and I think he has made a real difference to the way Landscape Photography is seen and perceived in this generation.

I also love the work of Elliott Erwitt, the humour in his work is like no other, but it still retains a sense of honesty and integrity and Dorethea Lange is another favourite.

 

Don McCullin is amongst the ultimate masters in the field of Documentary photography. I find inspiration from his famous quote:

“Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures.”

CYPRUS by Dom McCullin

CYPRUS by Dom McCullin

When I first read this quote, I felt it expressed perfectly what photography is about – feeling, engaging, emotive, a ‘sense of place’ and his words continue to inspire me, and without a doubt many other photographers too.

SOLDIERS by Dom McCullin

SOLDIERS by Dom McCullin

My number one inspiration however is the work of Steve McCurry, something just lights up in me when I look at his work, if I could produce just one piece of work as compelling as his images I would be a happy lady!  His use of colour, composition, and connection between photographer and subject is simply awesome.

I am currently in the process of updating my gear, and will be working towards a distinction with the RPS this year.  I normally shoot in a classic/purist style but recently have been working in a more impressionistic way, using textures and layers, this style can be seen in my woodland images. I am also finding new avenues to showcase, sell and promote my work and currently in talks with a local gallery regarding a possible exhibition.

Going forward I endeavour to continue learning and progressing, aquiring skills and experience in all genre’s of photography, particularly in Landscape and Documentary, those genres being my main passion.  My long term goal, health permitting, is to take some extended period of time again to travel, and I have plenty of ideas of where I would like to go, what I would like to photograph/document and how I would like the work to look, and the impact that I hope it will have.  But I’ll leave that a secret at the moment….you cant give everything away, so watch this space!

Happy snapping fellow photographers, and for all those that simply enjoy photography, art, or have a love of the landscape, I hope you always continue to have this love. To support our planet in even a small way can make a huge difference both today and for future generations to enjoy.

Take a look at Michelle’s images and buy direct through the Shed Gallery.

Getting to Know Michelle Williams

It is such a privilege to be picked for both Image and Artist of the week. There are some fantastic photographers at the Shed Gallery, who inspire me on a regular basis. So thanks Ben and Chelsea for the opportunity to raise my profile. And for the work that you do for all the photographers and artists you work with.

Michelle Williams

Camel Caravan by Michelle Williams Photography

Camel Caravan by Michelle Williams Photography

Camel Caravan was the Winner of the Big Picture Telegraph Competition and also in their line up of the top 15 images of that year.  Also a National Geo Graphic Editors Pick.

I have always loved creative pursuits, from an early age I was forever doodling and playing around with scrap books.  I distinctly remember being captivated by landscapes, asking Dad to pull over to look at a view as a small child, and collecting flora and fauna with my Grand father, who’s beautiful poetry we added to our scrapbooks from weekends exploring the landscape together, and being enthralled by the natural world.

Peace II by Michelle Williams Photography

Peace II by Michelle Williams Photography

Peace II was shortlisted for the Travel photography Competition and finalist in ‘straight down the middle’.

As I got a little older I developed a desire for travel.  Far-flung lands and spice Islands, tribal cultures and beautiful vistas stirred my imagination, and I have been lucky enough to be able to fulfill my dreams of travel, living and traveling throughout the UK and worldwide. It is from these experiences that my creative expression grew.  Photography at first was (like for most people) a means of documenting these memories, but from as far back as I can remember I had a desire to pick up a camera and really do justice to the places I was seeing and the wonderful landscapes around us.  People started to comment that I had ‘a good eye’ that they really enjoyed looking at my images, and from there the confidence in my ability became stronger and the love and passion for photography became a way of life.  Like a lot of photographers I doubt myself, and I have a lot to learn still, but to be honest that excites me and propels me to carry on moving forward on this wonderful journey.  Landscape and Travel photography was my first passion but Documentary photography is something I have become more and more interested in over the last few years too, there is something so compelling about ‘freezing’ a moment in time, the feeling is almost paradoxical, poetic and thought provoking, and I find it extremely rewarding to be able to story tell with a single and/or a series of images.

Waves in Motion by Michelle Williams Photography

Waves in Motion by Michelle Williams Photography

Waves in motion was shortlisted in the Travel photography Competition.

Unfortunately I have suffered some difficult times and ill health over the last 5 years, which has left me with fatigue related issues, this can obviously create hurdles in terms of traveling and in getting out and about with my camera as much as I would like but creative bursts and opportunities are still there, and it is a major priority and driving factor for me in my recovery.

Under the Pier by Michelle Williams Photography

Under the Pier by Michelle Williams Photography

Under the pier was shortlisted in the Travel photography Competition.

On a more positive note, I am feeling proud with my accomplishments to date, along with winning some National Travel Photography competitions, some local landscape competitions and online documentary competitions, I have also had work exhibited and sold both in the UK and overseas.  I have undertaken large project work for local tourism, again both in the UK and overseas, and a number of smaller jobs in various genres.

Peaceful Contemplation by Michelle Williams Photography

Peaceful Contemplation by Michelle Williams Photography

Peaceful Contemplation was voted in the top 10 in an online competition.

In terms of preference for colour or Black&White imagery it really depends on many variables.  I feel I have a slight lean towards B&W particularly in documentary style work, but ultimately I think it depends on the subject, the light and what message you are trying to convey within the image.

Urban life by Michelle Williams Photography

Urban life by Michelle Williams Photography

Urban Life was voted in the top 10 in an online competition.

Gossip II by Michelle Williams Photography

Gossip II by Michelle Williams Photography

Gossip II was voted in the top 10 in an online competition.