Tip 4: Stand out from the Crowd.

If you really want to stand out on social media, we recommend giving collectors some context by showing your artwork on a wall or in a gallery.

Channel your individuality into your work. Building a signature sense of style. It’s important to give your work some context by showing pieces on your studio wall or in a gallery or even of where you’ve been to take the image. Most of all, be persistent with your own marketing efforts and showing off new work as well as you can.


Follow Chris White’s example (above) by looking for venues to exhibit your work. There is no substitute for the buying public seeing the image on the wall and being able to imagine where they can hang it in their home.

Please contact us directly through the Print my Pictures page on our website.  We can manage all of your print requirements in-house with our large format printers. We look forward to hearing from you!

Prepared for Christmas?

With Christmas fast approaching now is the time to capitalise on offering YOUR artwork and photography as a special, unique gift.

Now’s the time to write a simple email to your contacts, friends and family showing them how easy it is to buy an image of yours online printed and ready to hang. Simply send an email with a link to your profile with few images attached. If you use social media post images with the link attached so if anyone clicks onto the image they go straight back to the gallery and are just a couple of clicks away to BUY. This at the end of the day is why we are putting our work out there and why shouldn’t it be your work they are going to buy.

Make EVERY tweet, instagram and facebook post count.

Branscombe Beach Winter by Paul Newman

Branscombe Beach Winter by Paul Newman

Make sure your profile is also up to date with the following:

Write a full description: However over simplistic it may seem to you is incredibly important. Also ‘Tag” your images so that they appear in the search in the gallery. Tags also help the google ‘spiders’ find your image as they crawl the web. You may know Corfe Castle is in Dorset but it doesn’t mean someone from Norfolk or Australia would. We deal with many enquiries via email and if the image isn’t well defined the client can forget which image it is or who by that they are interested in and they lose interest quickly. A great example of a well titled image is ‘Archway to Heaven’ which is memorable as well as a stunning image. If you have multiple images with the same title then edit each one to be slightly different so a client differentiate between them.

Corfe castle ancient misty castle by Shaun Jacobs

Corfe castle ancient misty castle by Shaun Jacobs

Show enthusiasm: Refresh your portfolios, show an interest in what you do. Keep your groups to no more than 15 images. If you have too many in any one portfolio the buying public lose interest and stop scrolling. Keep them well edited and short. This forces the viewing public to come back to the beginning or search for more. If you show enthusiasm in what you do this will show through your work and resonate with the buying public. You may only ever sell one image over and over again however it is the body of work around it that gives the buying public the confidence to invest in you and your story. If you have sold then keep telling your public that someone has shown confidence in your artwork by hanging it on the wall.

A walk in the woods by Tom Hard

A walk in the woods by Tom Hard

Be generous: Engage with other photographers praise and share their work, ask advice and you’ll see how encouraging their response is. Ask questions about your own work, this is your free ‘market research’. Buy samples to decorate your home or office or give your work as a gift this Christmas or secret Santa. It will be the start of many conversations ‘Wow where can I buy that’ ‘I didn’t know you were a photographer’.  Small A4 prints on aluminium make lovely ‘ Christmas cards’ that will then be propped up on mantelpieces or kitchen windows and kept far beyond the season.  Photography cries out for being printed in large format. Our most popular sizes that we sell are 60cm x 90cm and they look stunning and elegant on aluminium which is waterproof, UV resistant and the modern way to show photography, what’s not to like in your sales pitch!

A Winter West Bay Walk by nathalie roberts

A Winter West Bay Walk by nathalie roberts

Over the next few weeks we will be highlighting some of our most viewed and best selling images from our gallery over the past year.

Tips For Promoting Your Art

One of the best ways to promote your work and increase your visibility in The Shed Gallery is to have a well-organized, well-photographed portfolio with high-resolution images (without a watermark) and detailed information about you and your artwork. 

Make sure your profile is updated with useful biographical information, such as an artist statement, education background, and exhibition history. Adding new work even just a few images at a time and refresh your portfolios keeps interest in your profile and makes you look active.

Before you post an image on any platform or social media upload it first and then use the URL link at the top of the image page to connect the image to where it can be bought. It doesn’t matter how many times you post the image with the link, this is what is called a ‘Call to action’ buy here, click here, order here and so on.

This is a busy time of year and print orders and email enquiries are coming in all the time make the most of it!

Congratulations to the exhibitors who sold images in March, a selection of some of the most recent images sold through the Shed Gallery are below!!

Looking West at Durdle Door by Stephen Banks

Looking West at Durdle Door by Stephen Banks

BUY IMAGE

 

Corfe castle by Matt Pinner

Corfe castle by Matt Pinner

BUY IMAGE

 

Old Harry Rocks 1 by Steve Belasco

Old Harry Rocks 1 by Steve Belasco

BUY IMAGE

 

St. Aldhelm's Chapel, St. Aldhelm's Head by Kevin Ferrioli

St. Aldhelm's Chapel, St. Aldhelm's Head by Kevin Ferrioli

BUY IMAGE

 

Oxidise by Chelsea Davine

Oxidise by Chelsea Davine

BUY IMAGE

 

Golden Rules for Selling your Photography.

Golden Rules for Selling Photography and Artwork.

Once you commit to selling your images there are some ‘Golden Rules’ for selling your work. We have many years experience of dealing with both sides of the process as printers, artists, photographers and curators. The romantic idyll of being discovered in our studios by a benign wealthy benefactor or collector are long gone, now it is a game of hide ‘n’ seek in the vastness of the internet that can seem strangely intimate and also the loneliest space to occupy.

Here are a few guidelines to help you get ahead and hopefully be seen in amongst the millions of images out there.

Durdle door by Matt Pinner

Durdle door by Matt Pinner

BUY IMAGE

 

Tag, tag, tag and imaginatively title your images.

A full description however over simplistic it may seem to you is incredibly important. ‘Tags” are embedded in the image and that is what the little spiders search for. You may know Corfe Castle is in Dorset but it doesn’t mean someone from Norfolk or Australia would. We deal with many enquiries via email and if the image isn’t well defined the client can forget which image it is or who by that they are interested in and they lose interest quickly. A great example of a well titled image is ‘Archway to Heaven’ which is memorable as well as a stunning image.

Rome by Rui Costa

Rome by Rui Costa

BUY IMAGE

 

Keep your public informed.

Write about your news and blog. Again this is about helping direct ‘traffic’ back to your work. Our blog has reached over 30,000 people and whilst you may not get immediate feedback clients often refer back to something they’ve read which they found fascinating or will pencil in a particular piece of news.

Kimmeridge Out Of This World by Kevin Ferrioli

Kimmeridge Out Of This World by Kevin Ferrioli

BUY IMAGE

 

Enthusiasm. 

Refresh your portfolios, show an interest in what you do. Keep your groups to no more than 15 images. If you have too many in any one portfolio the buying public lose interest and stop scrolling. Keep them well edited and short. This forces the viewing public to come back to the beginning or search for more. If you show enthusiasm in what you do this will show through your work and resonate with the buying public. You may only ever sell one image over and over again however it is the body of work around it that gives the buying public the confidence to invest in you and your story.

November sun by Jo Stephen

November sun by Jo Stephen

BUY IMAGE

 

Be generous be Bold.

There is so much goodwill towards what you do either from friends or family or in our community. Engage with other photographers praise and share their work, ask advice and you’ll see how encouraging their response is. Ask questions about your own work, this is your free ‘market research’. Buy samples to decorate your home or office or give your work as a gift for a birthday. It will be the start of many conversations ‘Wow where can I buy that’ ‘I didn’t know you were a photographer’.  Small A4 prints on aluminium make lovely ‘cards’ that will then be propped up on mantelpieces or kitchen windows for years.  Photography cries out for being printed in large format. Our most popular sizes that we sell are 60cm x 90cm and they look stunning and elegant on aluminium which is waterproof, UV resistant and the modern way to show photography, what’s not to like in your sales pitch!

Barley Fields in East Devon by Sam Rose

Barley Fields in East Devon by Sam Rose

BUY IMAGE

 

Make Mailchimp your friend.

Here at the Shed HQ we write 3 different mailshots. One to our community, one to existing customers and those who have expressed an interest in what we do and one to possible clients. Think along the same lines. Send a quarterly email talking about what you’ve achieved and where your audience can buy your work. Send one to friends asking for support, one to people who you’ve met along the way and one to a targeted audience. If you live in a town then write to the local hospital asking if they would like to exhibit your work. Show a local interior designer or pub your work. If you need some help curating a show then contact Chelsea and she is more than happy to help pull together an idea or body of work. Ben is also on hand to help with the technical printing aspects and how to install.

Boats of Beer Devon by Benjitas Photography

Boats of Beer Devon by Benjitas Photography

BUY IMAGE

 

The Golden Rule and Social media.

The Internet is a wonderful time wasting, soul destroying, mystifying, potential market place. Social media is about directing traffic to your profile not away to further social media platforms, don’t give your client the opportunity to get distracted and click away to a video of kittens. Make every tweet, post, blog a ‘Call to Action’. It may seem trite but our moto is ‘Likes are Vanity, Sales are Sanity’. Every single time you post an image anywhere it is imperative that the link goes back to somewhere it can be bought from. Lean in, as the Americans say, point out in bold letters BUY this image HERE. Why else would you post on the Internet? To be copied to give your angles and ideas away? No, it’s to find a client. So before you post your new work, upload it first to your profile where it will be watermarked. Someone who is busy does not want to write an email asking if it is available to buy. If they have a  query we are here to field those emails. Make it obvious and make it simple. Copy the URL from the top of your profile or the image itself and include it in the post.

Beacon to the Milky Way by Stephen Banks

Beacon to the Milky Way by Stephen Banks

BUY IMAGE

 

Love what you do.

This, above all, is what will make you successful!!

 

 

 

Last orders for Christmas

Over the next few weeks we will be highlighting some of our most viewed and biggest selling images from our gallery.

We all hope to convert our creative process into a sale, which as I’ve written extensively about before is very difficult. It takes time and dedication both by galleries and the creatives themselves. However there are many, many people who write to us and send us messages through social media saying how much they admire the work we show and how they will one day find the right place or the right time to buy an image.

With Christmas fast approaching and orders and still coming in we have a deadline of tomorrow, Friday 12th for all orders that need to be received in time for Christmas. Here are a few of our favourite wintry images that are new in the gallery by Nathalie Roberts called First Cold

Kris Dutson, whose image Cool Dawn was published in both the Guardian and the Times

We will keep taking orders but if you absolutely have to get that perfect photograph for a gift then please do so by then.

During the dates of the 21st December to the 5th of January we will be taking some time to recharge the batteries for the coming year with changes to our website and dates for upcoming exhibitions to be announced in 2015.

The Cobb at Christmas

The Cobb at Christmas by Rob Coombe.

Ben and Chelsea