Chris White photography exhibition at the Inverness Museum and Art Gallery.

Community Gallery at the Inverness Museum and Art Gallery (IMAG) [Castle Wynd, Inverness, IV2 3EB] This is situated right by the entrance to the building, so the first thing people will see. The work will be on display from the 17th January until the 4th March

The project was born out of a desire to spend an extended period of time photographing landscapes in one specific area. Often my trips in the Scottish wilderness are fleeting, spending only a small amount of time in each place before moving on. The reason I decided upon the Cairngorms was that I regularly stopped off at Aviemore on route to other parts of Scotland and had not ventured too far from village always needing to head back for the night. The lure of the mountains has always been strong, but to get to the areas I wanted to explore and capture I would need to camp out. So I set myself the challenge of visiting each month during 2015 with the intention of spending at least 3 days out in the hills.


As the title suggests the exercise was a discovery. Exploring the physical area to get to know it it better – but also a self discovery. I had not previously camped in winter conditions, so needed to gain some vital winter skills and even hired local guides to accompany during the winter months. This companionship was welcome, as they provided some vital local knowledge, security of not being alone in some hostile conditions and also survival expertise. However once the snow and ice retreated, I took great pleasure in venturing out with no assistance. Some days I would not see another human being, leaving me free to explore and discover the land in my own way.
With my images I want to capture not only the physical beauty, but also the the feel of these mountains. With ever changing weather conditions The Cairngorms has a personality that ebbs and flows nearly by the hour, I ope my photographs go some way to represent this.

About the Exhibition at IMAG

With Inverness being the capital of the Highlands it is a great honour to display a selection Discovering Red, Green and Blue there. Because the gallery space is limited and the full collection quite extensive, editing down the images for display was difficult. When looking at the body of work as a whole, it was clear that showing the seasonal change was key to overall project. In addition, although I had taken a mixture of single frame and composite panoramic images, the panoramics represented the scale of the mountains far better than the single frame ones. With this in mind the collection ended up primarily consisting of panoramic images.

The Shed Photography print service

All the images for the exhibition were printed in house by the Shed Gallery using state-of-the-art print machines. These were produced and delivered to the gallery in time for the exhibition hang.  If you have any print requirements then feel free to get in touch directly with the Shed: http://www.theshedgallery.com/print-my-pictures

Tip 3: Promote Your Work On Social Media

The Shed Gallery encourages its artists and photographers to use social media sites such as Instagram, Facebook, and Twitter to share and promote their artwork.

Burst Banks of the Spey by Chris White

Burst Banks of the Spey by Chris White

These platforms are about leading people back to your gallery profile not away to other social media. They should funnel potential clients to a place from which your work can be ordered. Make it easy for collectors from all over the world to buy a print of your work by including your portfolio link from the Shed Gallery on your own website, blog, or business cards as well as your social media profiles. It is all about making a sale with just a couple of clicks and we will do the rest for you.

Make every tweet and post count with a positive ‘Call to Action’: BUY ME HERE.

Crummock Water by Chris White

Crummock Water by Chris White

Whenever you upload a new collection let your followers know. Be interested in other accounts and tell them where they can see your work too, the more traffic we push towards the main gallery the better for all our community.

Tip 2: Updating Your Profile and Artist Statement

Finding out more about you as an artist is very important to art collectors who are considering buying your work, as well as when we are looking through collections and series on the website to present to clients who contact us for something specific your work springs to mind and also when we are looking for inspiration for our upcoming summer exhibition. Having a well written, updated artist statement is always useful for applying to competitions or grants so it is a valuable use of your time. It also allows you a moment to reflect upon everything you accomplished in 2016.

Loch Einich Winter by Chris White

Loch Einich Winter by Chris White

Update your profile to include exhibitions and art fairs that you’ve taken part in; prizes and awards you’ve won; collections (both public and private) that include your work; where you currently live; and your education. Once you have done this then please send me, Chelsea, an email and we can then discuss highlighting your profile in our featured Artist of the Week which is a popular feature.

On the Thames by Debra Cox

On the Thames by Debra Cox

Start The New Year With A Refreshed Portfolio!

We are excited to be starting the year sending out our first print orders and hearing of exciting plans from our exhibitors.

The new year is a good time to start re-organising and refreshing your portfolios. Over the next few weeks we are going to be sharing best practice tips for selling your work with us. Read on to learn about our first tip.

Gold Hill, Shaftesbury by Gilly Hopson

Gold Hill, Shaftesbury by Gilly Hopson

Tip 1: Adding new works to your portfolio

People are always excited to discover new works, they may know your work already and are keen to see your continued interest and new ideas. When you do upload a considered new portfolio then please send me, Chelsea, a small accompanying text as to why you took or painted those images, what was the inspiration, what you hoped to convey and techniques you used. The more personal you make this text the more people will connect to it. Be descriptive, overly so, then from these new collections we will then use this as the basis to feature you across the website and social media and it is easier for us to present your portfolios to potential collectors and buyers. Please include news and events you have coming up.

We look forward to working with you in 2017!

Chelsea and Ben

We wish you all a very Merry Christmas!

As we send out the last images of 2016 we would like to take this opportunity to wish all our photographers, artists and clients a peaceful Christmas and a Happy New Year.

Ullswater View by Phil Buckle.

Ullswater View by Phil Buckle.

We look forward to working with you in 2017 helping to plan your exhibitions, printing your work and seeing new work in the gallery.

Corfe Castle by Guy Kirkham

Corfe Castle by Guy Kirkham

Our printers will be closed from Saturday 24th of December through to the 3rd of January 2017 however we will still be taking orders online over the holidays. The website will be fully operational so you can continue to update your profiles and edit your images.

We wish you all a very Merry Christmas!