Happy New Year!

The Shed team wish you all a Happy New Year as we get back into a daily routine after the Christmas break.

Now is a good time to add new work and move around your portfolios. Think about the motivation the public will have in buying a print. As decorations come down people think about redecorating and filling those spaces on the wall with something new and fresh.

There are a few apps in Instagram that help place your image in a room such as artroomsapp – this helps buyers visualise the image in situ. Think about creating portfolios that are focused on macro, monochrome, colour, abstract not simply landscape or of places. Look around you at restaurants, hotels and public spaces and see what they have on the wall to guide you. Also please remember to only put 15 images in each portfolio.

If you are happy to work on commission then push this side of your work. Nina Tinson is now in discussion with a client to photograph her Highland Cattle! Sounds like a fun project and we’ll let you know how it goes!

Shropshire ponies by Nina TinsonShropshire ponies by Nina Tinson

We can’t wait to see your new work from the holidays, if you would like us to share it on social media or the blog then write an email (once the images are in the gallery) send the links and we’ll help you promote your work to our followers and clients.

Chelsea and Ben

Last print orders and Holiday opening times!

Our last orders for prints as gifts for Christmas need to be made by Wednesday the 12th of December with our final despatch date Wednesday the 19th of December.

Blue by Emma Burton

If you are planning any last minute print orders please get them to us as soon as possible. Over the holidays our offices are closed from the 21st of December until the 2nd of January. Your profiles and the website will still be fully functional for you to update and we look forward to working with you in the New Year!

Happy Christmas!

Ben and Chelsea

Using Instagram

I am often asked how best to convert the images from the gallery into sales.

There are ways and techniques to employ to become successful. Both take a small amount of time and investment and a more focused direct sales pitch.

The first and most important step is to have your work on a website like the Shed Gallery from which people can buy your work, posting images on social media with no clear purpose other than to garner likes is not a constructive use of time or effort. I have referenced some accounts on Instagram of a gallery, photographer, print maker and line artist who are all very successful (at the bottom of this article).

Their accounts are to the point, concise, their ‘call to action’ ‘Buy here, commission me, contact me’ are clearly visible. They reference in every post ‘click link in my bio’ to buy. They show inspirational images and most importantly the work in a physical context as a print, framed, in a book, on a wall, as a close up and as a wide shot. This elevates the work and takes it from the screen and becomes a beautiful object.

Think carefully about doing the same.  Print a small collection of your best images, create a tighter edit say ‘Black and White’. Be more selective and then print a few of those on Aluminium, hang them around your home, give them as gifts for friends or show them to local cafes/independent shops in the area of where the image was taken and see if they would like to sell them for you.

Make your profile unique and create an individual collection of beautiful photographic objects to stand apart from the millions of other images online.

Profiles to follow:

Miquel Alzueta Gallery
Issy Croker Photographer
Meg Abbott Line maker / Artist
Matt Jukes Print Maker.

See how you can get Instagram to work for you!

Chelsea Davine

Creative Director, The Shed Gallery.

Welcome to the Shed Gallery

We’d like to welcome our new creatives to the Shed Gallery.

Their work covers Landscape, Macro, Street portraiture and lots of lovely dogs! Take some time to look at their portfolios and leave a comment of encouragement or buy a print of their work by simply choosing the size of image and mount required next to the photograph.

Felicity Huggins

Gathering Bumble Bee by Felicity Huggins

 

John Hodgetts

Venaria Reale by John Hodgetts

 

Stef van Vuuren

Sunrise Tree by Stef van Vuuren

 

Neil (Shello) Sheldon

Sunrise reflections. by Neil (Shello) Sheldon

 

Getting ready for the Christmas rush!

Time for some housekeeping before the push for Christmas.

Before our busy time of year there are some really important things to do to help the buying public choose one of your prints above any other gift this year.

Get your portfolios in order

If you already have a portfolio in our gallery then take some considered time to refresh, renew and upload work. Make sure you go into each image and ‘tag’ it so it appears in the correct category such as Landcape.

Link to the Shed from your own website

Let people know if you have your own site that whereas they may be able to buy a framed print from you directly they can buy a simple photographic print or more importantly a print mounted on aluminium from the gallery.

Tell us your news!

Chelsea needs content to push your work. Send her a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on: chelsea@theshedphotography.com

Social media is key

If you have a social media account then make sure we follow you and vice versa. Instagram is the best market place to show your photography so if you aren’t sure which one to spend time on we would suggest that that is the one to concentrate on. However it is imperative you always say where the work can be BOUGHT from or it’s a wasted effort. Also make sure you follow fellow Shed exhibitors so we can extend our community.

Show your artwork in context

Print some of your own images for your home and when people come around they will see it and we are sure will say ‘Oh I’d love one of those’ it works, trust us!

Photography is a beautiful gift

On the other hand let people know how wonderful your work is by giving it as a gift this Christmas. It could be a memory of a special place, holiday…

Email Marketing

Sign up for a Mailchimp account and send out your own mailings showing new work, the product we make and your news. Start with friends and family and branch out by collecting interested buyers a periodic newsletter.

We have an extensive blog so check it out our top tips for The Golden Rules of Selling and for images of how the artwork looks installed and on display.

Let’s make this Christmas the year of gifting photography and artwork!!

Chelsea and Ben