With Christmas fast approaching now is the time to capitalise on offering YOUR artwork and photography as a special, unique gift.
Now’s the time to write a simple email to your contacts, friends and family showing them how easy it is to buy an image of yours online printed and ready to hang. Simply send an email with a link to your profile with few images attached. If you use social media post images with the link attached so if anyone clicks onto the image they go straight back to the gallery and are just a couple of clicks away to BUY. This at the end of the day is why we are putting our work out there and why shouldn’t it be your work they are going to buy.
Make EVERY tweet, instagram and facebook post count.
Make sure your profile is also up to date with the following:
Write a full description: However over simplistic it may seem to you is incredibly important. Also ‘Tag” your images so that they appear in the search in the gallery. Tags also help the google ‘spiders’ find your image as they crawl the web. You may know Corfe Castle is in Dorset but it doesn’t mean someone from Norfolk or Australia would. We deal with many enquiries via email and if the image isn’t well defined the client can forget which image it is or who by that they are interested in and they lose interest quickly. A great example of a well titled image is ‘Archway to Heaven’ which is memorable as well as a stunning image. If you have multiple images with the same title then edit each one to be slightly different so a client differentiate between them.
Show enthusiasm: Refresh your portfolios, show an interest in what you do. Keep your groups to no more than 15 images. If you have too many in any one portfolio the buying public lose interest and stop scrolling. Keep them well edited and short. This forces the viewing public to come back to the beginning or search for more. If you show enthusiasm in what you do this will show through your work and resonate with the buying public. You may only ever sell one image over and over again however it is the body of work around it that gives the buying public the confidence to invest in you and your story. If you have sold then keep telling your public that someone has shown confidence in your artwork by hanging it on the wall.
Be generous: Engage with other photographers praise and share their work, ask advice and you’ll see how encouraging their response is. Ask questions about your own work, this is your free ‘market research’. Buy samples to decorate your home or office or give your work as a gift this Christmas or secret Santa. It will be the start of many conversations ‘Wow where can I buy that’ ‘I didn’t know you were a photographer’. Small A4 prints on aluminium make lovely ‘ Christmas cards’ that will then be propped up on mantelpieces or kitchen windows and kept far beyond the season. Photography cries out for being printed in large format. Our most popular sizes that we sell are 60cm x 90cm and they look stunning and elegant on aluminium which is waterproof, UV resistant and the modern way to show photography, what’s not to like in your sales pitch!
Over the next few weeks we will be highlighting some of our most viewed and best selling images from our gallery over the past year.