Using Instagram

I am often asked how best to convert the images from the gallery into sales.

There are ways and techniques to employ to become successful. Both take a small amount of time and investment and a more focused direct sales pitch.

The first and most important step is to have your work on a website like the Shed Gallery from which people can buy your work, posting images on social media with no clear purpose other than to garner likes is not a constructive use of time or effort. I have referenced some accounts on Instagram of a gallery, photographer, print maker and line artist who are all very successful (at the bottom of this article).

Their accounts are to the point, concise, their ‘call to action’ ‘Buy here, commission me, contact me’ are clearly visible. They reference in every post ‘click link in my bio’ to buy. They show inspirational images and most importantly the work in a physical context as a print, framed, in a book, on a wall, as a close up and as a wide shot. This elevates the work and takes it from the screen and becomes a beautiful object.

Think carefully about doing the same.  Print a small collection of your best images, create a tighter edit say ‘Black and White’. Be more selective and then print a few of those on Aluminium, hang them around your home, give them as gifts for friends or show them to local cafes/independent shops in the area of where the image was taken and see if they would like to sell them for you.

Make your profile unique and create an individual collection of beautiful photographic objects to stand apart from the millions of other images online.

Profiles to follow:

Miquel Alzueta Gallery
Issy Croker Photographer
Meg Abbott Line maker / Artist
Matt Jukes Print Maker.

See how you can get Instagram to work for you!

Chelsea Davine

Creative Director, The Shed Gallery.