It’s that time of year when it’s difficult to find an impetus or focus to selling your work. I know what it is to struggle with how and where to aim your precious time and resources so here is why you should invest your money in your passion and why should it be with our gallery.
Running a private website can be costly as a basic hosting is approximately double our annual subscription not including the time consuming as you as the individual have to do all the work!
For professionals it is understandable to have a separate presence but for many, such as myself, having a separate point of sale for prints of my work means I can focus on publicising the original artwork on my own website and direct traffic to the Shed where Ben deals with production in a more professional way than I could with my own printer in the studio and frankly do I want the faff of buying new inks and all those annoying problems that arise from owning a printer?
We hope to reach a larger audience than we would as individuals. I would imagine many of the views on your profile have come from other sources rather than your ‘own clients’. This cross pollination is easy to underestimate in importance.
So how can you sell more?
A very important point I can’t overstate is that you need to look active.
Upload multiple portfolios, share on social media (if you have any accounts) such as Instagram, Facebook, Twitter, Pinterest and Linkedin. It is imperative to let people know they can BUY your work. Just think of all the photos on the internet, what sets you apart? Find an angle but don’t limit yourself to just that one style of photography and don’t forget the whole point of social media for us creatives is to direct traffic back to buying or commissioning our work. There is absolutely no point getting 400 likes and 20 comments if not one of them is about buying the print. Your focus must be to close a sale. I can’t tell you how frustrating it is for me to see wonderful work and artists/photographers not being explicit about where they can buy the work from with a link straight back to your Shed profile.
Set up a mailchimp account – collect your contacts emails and let them know via a newsletter where they can buy your work and what is inspiring you at the moment and what you are working on. The buying public want to know the story behind who you are and why they should invest in your creativity. Send me a small amount of text via email when you upload work or have an event or workshop and I’ll share it for you. Contact and tag local groups, ask for feedback from friends and family and ask them to share your work with their groups. Invest in your own work by printing out some images and holding a small exhibition or having them in your home. To be successful this cannot be a one off event but a gentle nudge every week. This is how I began my career, it takes time, investment and dedication. We will do all the boring printing, wrapping and dealing with clients for you but in return you must be active and interested in your own process. As a team we can sell more and reach a larger audience but passively hoping someone will just ‘find’ you in the sea of images out there is very difficult.
Why is there a monthly fee? Because we only work with people who take their passion seriously and every single image is checked before it is allowed online. Every account is genuine. We have the same functionality as many of the larger platforms whereby you can comment, be contacted by potential clients directly, upload multiple portfolios of both original, framed and raw files and know that your information and images are checked and sitting alongside other images that have been approved on an individual basis before it goes live. This is time consuming and also ensures that no inappropriate images are in the gallery something much larger platforms do not do.
Years of experience… Ben and I are here to assist with advice for setting up exhibitions at the end of an email. Whilst Saatchi and all the other platforms are great and provide different functionality, we are always here to help you and support you if you need it.
We look forward to working with you.