In this era of everybody has a camera ‘I can take that too’ attitude it is very, very difficult to convert interest in photography into a sale. It is infinitely easier to sell photography when it is presented as a print in person not just an image on a screen which is why it is imperative to print your work and hold small exhibitions or take part in group shows. Take pride in what you do, the positive energy you give off when talking about your own work means those that wish to invest in your work also invest in you, the story behind the lens.
Now is the time to capitalise on the goodwill from the exhibition even though the Salthouse exhibition’s door is closed and use your own artwork as a springboard to hold your own exhibition and create more interest. It is vital to keep the positive feedback alive in the public eye. Let people know what you sold and what you have to sell. It is not about being pushy its about being proud of your practice and letting people know about it. Never underestimate the support of friends and family even if they own your work they may still talk to friend of theirs or share your work online or come along to events because they are pleased to support you.
When following up think about writing a press release about the event and sales made. Mailchimp is an excellent tool to collate contacts collected from people who have visited your other exhibitions and friends and family. Advertise locally through social media, write a small blog keeping people interested in what you do, tag possible outlets that may buy the work or wish to exhibit it. Contact like minded photographers and approach them to see if they would like to share the cost of running a show.
The closing date is fast approaching for our upcoming Shed Summer Exhibition 13th – 16th July at the Salthouse, West Bay.
Final selections are being made and submissions need to be finalised by Friday 16th of June and payments received by the 23rd June.
We will then send you your labels which need to be signed and returned as soon as possible.
Once chosen, please put your selection in a separate file titled Salthouse Exhibition. This way we can find the image quickly and easily if an order needs to be made from the show in a smaller or larger size or as a simple unmounted print. It is very important you start to promote the images and get your clients, friends and family along to the show or direct to the images in your profile. If you are on social media please help promote the exhibition too.
Time will fly between now and then and we are both looking forward to seeing you and your wonderful work in West Bay!
If you really want to stand out on social media, we recommend giving collectors some context by showing your artwork on a wall or in a gallery.
Channel your individuality into your work. Building a signature sense of style. It’s important to give your work some context by showing pieces on your studio wall or in a gallery or even of where you’ve been to take the image. Most of all, be persistent with your own marketing efforts and showing off new work as well as you can.
Follow Chris White’s example (above) by looking for venues to exhibit your work. There is no substitute for the buying public seeing the image on the wall and being able to imagine where they can hang it in their home.
Please contact us directly through the Print my Pictures page on our website. We can manage all of your print requirements in-house with our large format printers. We look forward to hearing from you!
Community Gallery at the Inverness Museum and Art Gallery (IMAG) [Castle Wynd, Inverness, IV2 3EB] This is situated right by the entrance to the building, so the first thing people will see. The work will be on display from the 17th January until the 4th March
The project was born out of a desire to spend an extended period of time photographing landscapes in one specific area. Often my trips in the Scottish wilderness are fleeting, spending only a small amount of time in each place before moving on. The reason I decided upon the Cairngorms was that I regularly stopped off at Aviemore on route to other parts of Scotland and had not ventured too far from village always needing to head back for the night. The lure of the mountains has always been strong, but to get to the areas I wanted to explore and capture I would need to camp out. So I set myself the challenge of visiting each month during 2015 with the intention of spending at least 3 days out in the hills.
As the title suggests the exercise was a discovery. Exploring the physical area to get to know it it better – but also a self discovery. I had not previously camped in winter conditions, so needed to gain some vital winter skills and even hired local guides to accompany during the winter months. This companionship was welcome, as they provided some vital local knowledge, security of not being alone in some hostile conditions and also survival expertise. However once the snow and ice retreated, I took great pleasure in venturing out with no assistance. Some days I would not see another human being, leaving me free to explore and discover the land in my own way.
With my images I want to capture not only the physical beauty, but also the the feel of these mountains. With ever changing weather conditions The Cairngorms has a personality that ebbs and flows nearly by the hour, I ope my photographs go some way to represent this. About the Exhibition at IMAG
With Inverness being the capital of the Highlands it is a great honour to display a selection Discovering Red, Green and Blue there. Because the gallery space is limited and the full collection quite extensive, editing down the images for display was difficult. When looking at the body of work as a whole, it was clear that showing the seasonal change was key to overall project. In addition, although I had taken a mixture of single frame and composite panoramic images, the panoramics represented the scale of the mountains far better than the single frame ones. With this in mind the collection ended up primarily consisting of panoramic images.
The Shed Photography print service
All the images for the exhibition were printed in house by the Shed Gallery using state-of-the-art print machines. These were produced and delivered to the gallery in time for the exhibition hang. If you have any print requirements then feel free to get in touch directly with the Shed: http://www.theshedgallery.com/print-my-pictures
The Shed Gallery encourages its artists and photographers to use social media sites such as Instagram, Facebook, and Twitter to share and promote their artwork.
Burst Banks of the Spey by Chris White
These platforms are about leading people back to your gallery profile not away to other social media. They should funnel potential clients to a place from which your work can be ordered. Make it easy for collectors from all over the world to buy a print of your work by including your portfolio link from the Shed Gallery on your own website, blog, or business cards as well as your social media profiles. It is all about making a sale with just a couple of clicks and we will do the rest for you.
Make every tweet and post count with a positive ‘Call to Action’: BUY ME HERE.
Crummock Water by Chris White
Whenever you upload a new collection let your followers know. Be interested in other accounts and tell them where they can see your work too, the more traffic we push towards the main gallery the better for all our community.