Why choose the Shed Gallery?

It’s that time of year when it’s difficult to find an impetus or focus to selling your work. I know what it is to struggle with how and where to aim your precious time and resources so here is why you should invest your money in your passion and why should it be with our gallery.

Running a private website can be costly as a basic hosting is approximately double our annual subscription not including the time consuming as you as the individual have to do all the work!

For professionals it is understandable to have a separate presence but for many, such as myself, having a separate point of sale for prints of my work means I can focus on publicising the original artwork on my own website and direct traffic to the Shed where Ben deals with production in a more professional way than I could with my own printer in the studio and frankly do I want the faff of buying new inks and all those annoying problems that arise from owning a printer?

We hope to reach a larger audience than we would as individuals. I would imagine many of the views on your profile have come from other sources rather than your ‘own clients’. This cross pollination is easy to underestimate in importance.

Calella by Chelsea Davine

Calella by Chelsea Davine

 

So how can you sell more?

A very important point I can’t overstate is that you need to look active.

Upload multiple portfolios, share on social media (if you have any accounts) such as Instagram, Facebook, Twitter, Pinterest and Linkedin. It is imperative to let people know they can BUY your work. Just think of all the photos on the internet, what sets you apart? Find an angle but don’t limit yourself to just that one style of photography and don’t forget the whole point of social media for us creatives is to direct traffic back to buying or commissioning our work. There is absolutely no point getting 400 likes and 20 comments if not one of them is about buying the print. Your focus must be to close a sale. I can’t tell you how frustrating it is for me to see wonderful work and artists/photographers not being explicit about where they can buy the work from with a link straight back to your Shed profile.

Set up a mailchimp account – collect your contacts emails and let them know via a newsletter where they can buy your work and what is inspiring you at the moment and what you are working on. The buying public want to know the story behind who you are and why they should invest in your creativity. Send me a small amount of text via email when you upload work or have an event or workshop and I’ll share it for you. Contact and tag local groups, ask for feedback from friends and family and ask them to share your work with their groups. Invest in your own work by printing out some images and holding a small exhibition or having them in your home. To be successful this cannot be a one off event but a gentle nudge every week. This is how I began my career, it takes time, investment and dedication. We will do all the boring printing, wrapping and dealing with clients for you but in return you must be active and interested in your own process. As a team we can sell more and reach a larger audience but passively hoping someone will just ‘find’ you in the sea of images out there is very difficult.

Why is there a monthly fee? Because we only work with people who take their passion seriously and every single image is checked before it is allowed online. Every account is genuine. We have the same functionality as many of the larger platforms whereby you can comment, be contacted by potential clients directly, upload multiple portfolios of both original, framed and raw files and know that your information and images are checked and sitting alongside other images that have been approved on an individual basis before it goes live. This is time consuming and also ensures that no inappropriate images are in the gallery something much larger platforms do not do.

Years of experience… Ben and I are here to assist with advice for setting up exhibitions at the end of an email. Whilst Saatchi and all the other platforms are great and provide different functionality, we are always here to help you and support you if you need it.

We look forward to working with you.

Chelsea

Follow up for the Shed Summer Show

After our summer shows there is always a manic couple of weeks following up leads and contacts and processing orders. We have been delighted with the response and look forward to planning the next show!


The exhibition looked so elegant and vibrant with so many styles and we were delighted to meet so many of you during and after the show and also saying hello to old friends. It really helps to create the sense of community that is the essence of our online gallery, a place to sell you work in the internet age with a real community of like minded photographers and artists at its core.


Even though it feels as though all the hard work goes into putting on an event the after sales and goodwill need to be capitalised on.

If you sold work then post it across social media what you sold but also let people know what you still have in stock. Upload new portfolios and refresh your work, making sure to keep interest in your account. Visit exhibitions if you can such as the Affordable Art fair in Battersea this weekend to see how contemporary photographer, artists and galleries are printing their work, framing and hanging.


Here is a very interesting article by Sarah Lyons for the fair which I hope will provide some inspiration.

 

Final Info for the Shed Summer Exhibition.

Thank you to all those taking part in the show we are sure it will be a huge success! There are just a few more i’s to dot and t’s to cross. It is very important that you do the following (if you have not done so already):

  • Verify all payments have been made for the show
  • If print work is being done for you that those payments have been made and you have emailed to tell us.

Once you have confirmed print work with Ben then please send Chelsea, ONE email detailing ALL the pieces you are delivering on Thursday 13th September.

TITLE – EXHIBITOR NAME – SIZE – PRICE

Email Chelsea: chelsea@theshedphotography.com

Please note: We will deliver all print work to the exhibition on your behalf.

Price tags MUST be included for all artwork to be shown including work printed by us.

Remember all work needs to be collected at 4pm on Sunday 16th September unless you would like to be invoiced for us to arrange delivery.  This can be quoted when we know what stock remains at the end of the exhibition.

Waste Deep by Catherine Gillingham

Waste Deep by Catherine Gillingham

This year we are working very closely with Bridport Open Studios and Catherine Gillingham’s image ‘Waste Deep’ has been chosen for the catalogue! Well done Catherine 10,000 copies will be distributed in the local area!

If you are on social media please follow them and the artists in the Bridport area on twitter or facebook. Please share their content and tag yourselves and us saying you are exhibiting and what work you are showing.

The greater spirit of community we create the better for all of us.

Only 2 places left for the Shed Summer exhibition!

Thank you for your applications for the upcoming Shed exhibition at the Salthouse in West Bay 14th – 16th September.

You can link to the original blog here

Incredible Lightness of Being by Sarah Broome

Incredible Lightness of Being by Sarah Broome

We still have two places left so if you were thinking of applying then you have until the end of this week (Friday 20th July) to do so. We will be opening up the final places to the public so for those of you who have yet to decide please could you do so as soon as possible.

Chelsea is now finalising images with those of you who will be featuring at the Exhibition and the final date to confirm any print requirements will be Wednesday 25th July.

Abstract Nature - Blue Fern by Catherine Gillingham

Abstract Nature – Blue Fern by Catherine Gillingham

The dates of the exhibition coincide with Bridport Open Studios which is a hugely vibrant, creative area of West Dorset. We will be featured as a venue on their trail and in their catalogue with over 10,000 copies distributed.

Paris paper 2 by Pete Hackett

Paris paper 2 by Pete Hackett

This is going to be a wonderful opportunity to exhibit and sell your work, we’re looking forward to showing off your talents to the world!

The Shed Summer Exhibition 2018 details…

Once again we are planning our annual group Shed Exhibitors exhibition from 14th to the 16th of September at the Salthouse, West Bay, Dorset.

Beer Dawn by Paul Newman

Beer Dawn by Paul Newman

It is a great opportunity to showcase your work to the public, get feedback, make sales and see your work on the wall and not just on a screen.

As always, Chelsea will curate with you your selection and 90% of the sale price will go to you, the artist .The remaining 10% covers card transactions and wrapping materials. Chelsea will then run the exhibition on your behalf talking about and taking further orders for your work and/or commissions and so on.

Yellow Dream by Emma Burton

Yellow Dream by Emma Burton

There are two ways to participate:

For £60 you will have 2 images hanging plus 2 images in stock (to replace if one sells and can be different or the same image/size) and 2 on the hanging shelves

OR

4 images hanging for £90 plus 4 images in stock and 4 on shelves (again, to replace if one sells and can be different or the same image/size)

We want to encourage you to exhibit your work as this is the best way to direct traffic to your profile and make follow up sales online. Those who do create greater interest in their work and make more sales. This year you can exhibit either aluminium prints, framed prints or original artwork or a selection. Chelsea will help you choose to create the most cohesive exhibition possible, however it will be your final decision.

Branches and Tree Trunks by Sarah Broome

Branches and Tree Trunks by Sarah Broome

If you provide the work it will need to be delivered on Thursday the 13th September to the exhibition venue at the Salthouse in West Bay. If you would like us to print your work for you then we will take the work from our printers for you. All images be they originals or photographs MUST be on your profile for us to print. Please contact us with your requirements should you wish to print new work.

Places are limited so if this is something you would like to take part in then please let us know as soon as possible. We look forward to hearing from you by emailing Chelsea directly at info@theshedphotography.com

Have a lovely summer!

Chelsea and Ben.