Time for some housekeeping before the push for Christmas.
Before our busy time of year there are some really important things to do to help the buying public choose one of your prints above any other gift this year.
Get your portfolios in order
If you already have a portfolio in our gallery then take some considered time to refresh, renew and upload work. Make sure you go into each image and ‘tag’ it so it appears in the correct category such as Landcape.
Link to the Shed from your own website
Let people know if you have your own site that whereas they may be able to buy a framed print from you directly they can buy a simple photographic print or more importantly a print mounted on aluminium from the gallery.
Tell us your news!
Chelsea needs content to push your work. Send her a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on: firstname.lastname@example.org
Social media is key
If you have a social media account then make sure we follow you and vice versa. Instagram is the best market place to show your photography so if you aren’t sure which one to spend time on we would suggest that that is the one to concentrate on. However it is imperative you always say where the work can be BOUGHT from or it’s a wasted effort. Also make sure you follow fellow Shed exhibitors so we can extend our community.
Show your artwork in context
Print some of your own images for your home and when people come around they will see it and we are sure will say ‘Oh I’d love one of those’ it works, trust us!
Photography is a beautiful gift
On the other hand let people know how wonderful your work is by giving it as a gift this Christmas. It could be a memory of a special place, holiday…
Sign up for a Mailchimp account and send out your own mailings showing new work, the product we make and your news. Start with friends and family and branch out by collecting interested buyers a periodic newsletter.
We have an extensive blog so check it out our top tips for The Golden Rules of Selling and for images of how the artwork looks installed and on display.
Let’s make this Christmas the year of gifting photography and artwork!!
Chelsea and Ben