Using Instagram

I am often asked how best to convert the images from the gallery into sales.

There are ways and techniques to employ to become successful. Both take a small amount of time and investment and a more focused direct sales pitch.

The first and most important step is to have your work on a website like the Shed Gallery from which people can buy your work, posting images on social media with no clear purpose other than to garner likes is not a constructive use of time or effort. I have referenced some accounts on Instagram of a gallery, photographer, print maker and line artist who are all very successful (at the bottom of this article).

Their accounts are to the point, concise, their ‘call to action’ ‘Buy here, commission me, contact me’ are clearly visible. They reference in every post ‘click link in my bio’ to buy. They show inspirational images and most importantly the work in a physical context as a print, framed, in a book, on a wall, as a close up and as a wide shot. This elevates the work and takes it from the screen and becomes a beautiful object.

Think carefully about doing the same.  Print a small collection of your best images, create a tighter edit say ‘Black and White’. Be more selective and then print a few of those on Aluminium, hang them around your home, give them as gifts for friends or show them to local cafes/independent shops in the area of where the image was taken and see if they would like to sell them for you.

Make your profile unique and create an individual collection of beautiful photographic objects to stand apart from the millions of other images online.

Profiles to follow:

Miquel Alzueta Gallery
Issy Croker Photographer
Meg Abbott Line maker / Artist
Matt Jukes Print Maker.

See how you can get Instagram to work for you!

Chelsea Davine

Creative Director, The Shed Gallery.

Show your artwork in context.

There is no substitute to showing your photography or prints of your artwork hanging on a wall. Here are some examples of how the image can transform from a simple digital image to a piece of artwork.

Rob Nolan’s Pier Tranquility on display in his office.

Pier Tranquility by Rob Nolan

Pier Tranquility by Rob Nolan

 

 

Order some samples especially in large format and place them in and around your home, office or offer them to local cafes or bars. We specialise in printing your images in large format and mounting them onto beautiful aluminium, ready to send to your client.

Our Large Format PrintersStart a conversation on social media about where you could/should hang a the artwork. Give people ideas and then a direct link back to the gallery so that with a couple of clicks the buying public can buy an aspirational piece for themselves. This piece is by Chelsea Davine and titled Pale Meridian.

Pale Meridian by Chelsea Davine

Pale Meridian by Chelsea Davine

Order in time for Christmas!

Our last orders for delivery in time for Christmas will be the 13th December. All our images are printed to order, so please allow time for us to send them to you to avoid disappointment on the big day!

See below what customers in the Shed Gallery recently bought for inspiration!

Changing Tide by Iain Tall

Changing Tide by Iain Tall

Off to Work by Emma Burton

Off to Work by Emma Burton

London Love by Christine Santostefano

London Love by Christine Santostefano

Corfe castle ancient misty castle by Shaun Jacobs

Corfe castle ancient misty castle by Sh

The Cobb Lyme Regis by Benjitas Photography

The Cobb Lyme Regis by Benjitas Photography

Our printers will be resting between the 22nd of December and the 2nd of January

Over the Christmas break you can still place your orders online and our exhibitors will be updating their profiles with new images over the holiday period!

Photography: The beautiful Christmas gift….

Now is the time of year when people start searching for unique presents for Christmas. Photography is a beautiful gift, you can send someone an image of something they love.

This could be wildlife…..

Barn Owl by Simon Wythe

Barn Owl by Simon Wythe

Perhaps somewhere they remember fondly such as a favourite holiday destination….

A place to refect by Rob Nolan

A place to refect by Rob Nolan

 

Or maybe you can think of the perfect spot to hang an abstract image in the kitchen, bedroom or bathroom….

A blue sunset by Margaret Preuss-Higham

A blue sunset by Margaret Preuss-Higham

We have thousands of images to choose from in our online gallery that are easy to search by category such as Architecture or Black and White….

After the storm in West Bay by Nathalie Roberts

After the storm in West Bay by Nathalie Roberts

Prices start at £20 for a simple print which you can frame at home or £35 for a photograph mounted onto aluminium; which is waterproof, elegant and comes ready to hang.

Why not take a look at our extensive gallery of wonderful photographers and artists!

Golden Rules for Selling Photography and Artwork focus on Christmas

Now is the time of year when people start searching for unique presents for Christmas which means if you are a photographer or artist now is the time to get your work online ready to sell. If you are interested in selling your artwork then set up a profile in our gallery.

Photography is a beautiful gift, let people know how wonderful your work is. If you already have a portfolio in our gallery then take a some considered time to refresh, renew and upload work.

Once you commit to selling your images there are some ‘Golden Rules’ for selling your work. We have many years experience of dealing with both sides of the process as printers, artists, photographers and curators. The romantic idyll of being discovered in our studios by a benign wealthy benefactor or collector are long gone, now it is a game of hide ‘n’ seek in the vastness of the internet that can seem strangely intimate and also the loneliest space to occupy.

Here are a few guidelines to help you get ahead and hopefully be seen in amongst the millions of images out there.

Tag, tag, tag and imaginatively title your images.

A full description however over simplistic it may seem to you is incredibly important. ‘Tags” are embedded in the image and that is what the little spiders, both on our website and on google, search for.

You may know Corfe Castle is in Dorset but it doesn’t mean someone from Norfolk or Australia would. We deal with many enquiries via email and if the image isn’t well defined the client can forget which image it is or who by that they are interested in and they lose interest quickly. A great example of a well titled image is ‘Archway to Heaven’ which is memorable as well as a stunning image.

Two beautiful images recently sold by Shaun Jacobs

Durdle Door illumination by Shaun Jacobs

Durdle Door illumination by Shaun Jacobs

 

 

 

 

 

Corfe castle ancient misty castle by Shaun Jacobs

Corfe castle ancient misty castle by Shaun Jacobs

 

 

Be generous be Bold.

There is so much goodwill towards what you do either from friends or family or in our community. Engage with other photographers praise and share their work, ask advice and you’ll see how encouraging their response is. Ask questions about your own work, this is your free ‘market research’. Buy samples to decorate your home or office or give your work as a gift this Christmas. It will be the start of many conversations ‘Wow where can I buy another copy like that’ ‘I didn’t know you were a photographer’. Small A4 prints on aluminium make alternative Christmas ‘cards’ that will then be propped up on mantelpieces or kitchen windows for years. Photography cries out for being printed in large format. Our most popular sizes that we sell are 60cm x 90cm and they look stunning and elegant on aluminium which is waterproof, UV resistant and the modern way to show photography, what’s not to like in your sales pitch!

The Golden Rule and Social media.

The Internet is a wonderful time wasting, soul destroying, mystifying, potential market place. Social media is about directing traffic to your profile not away to further social media platforms, don’t give your client the opportunity to get distracted and click away to a video of kittens. Make every tweet, post, blog a ‘Call to Action’. It may seem trite but our motto is ‘Likes are Vanity, Sales are Sanity’. Every single time you post an image anywhere it is imperative that the link goes back to somewhere it can be bought from.Keep your public informed. Lean in, as the Americans say, point out in bold letters BUY this image HERE! Why else would you post on the Internet? To be copied to give your angles and ideas away? No, it’s to find a client. So before you post your new work, upload it first to your profile where it will be watermarked. Someone who is busy does not want to write an email asking if it is available to buy. If they have a query we are here to field those emails. Make it obvious and make it simple. Copy the URL from the top of your profile or the image itself and include it in the post.

Enthusiasm.

Refresh your portfolios, show an interest in what you do. Keep your groups to no more than 15 images. If you have too many in any one portfolio the buying public lose interest and stop scrolling. Keep them well edited and short. This forces the viewing public to come back to the beginning or search for more. If you show enthusiasm in what you do this will show through your work and resonate with the buying public. You may only ever sell one image over and over again however it is the body of work around it that gives the buying public the confidence to invest in you and your story.

Love what you do.

This, above all, is what will make you successful!!