Shed Summer Show: Points to remember

Thank you to those of you who have made an application to our Annual Summer Show. It’s lovely to be back in touch with many of you and hearing about your plans and projects and seeing your new work.

There are a couple of shots that have caught our eye one being by Kym Cox that was published in the New York Times:

No.4 Colour Clouds by Kym Cox

Also a cracking shot by Sam Rose whose patience over all these years has paid of with The Pot of Gold

The Pot of Gold by Sam Rose

Remember, its not only photographers contacting us its the buying public too. We can answer many of their questions but it makes it so much easier if you do the following:

Edit each image and write a small description. I may recognise where the image was taken but I may not know why or what makes it special to you. Also it needs to be tagged so it appears in the correct category in the gallery which makes searching for it easier.

Check you have a profile photo and also that you have a current collection so that your profile appears in the list of exhibitors.

Update your images and add more portfolios, we always get a boost in views around a show so really make the most of this push towards the website.

Finally if you are interested in exhibiting it is a very affordable way to do so and trust me after all these years working at art fairs, in galleries and online there is no substitute to the buying public seeing something in front of them and buying it on the spot.

Chelsea Davine

Why choose the Shed Gallery?

It’s that time of year when it’s difficult to find an impetus or focus to selling your work. I know what it is to struggle with how and where to aim your precious time and resources so here is why you should invest your money in your passion and why should it be with our gallery.

Running a private website can be costly as a basic hosting is approximately double our annual subscription not including the time consuming as you as the individual have to do all the work!

For professionals it is understandable to have a separate presence but for many, such as myself, having a separate point of sale for prints of my work means I can focus on publicising the original artwork on my own website and direct traffic to the Shed where Ben deals with production in a more professional way than I could with my own printer in the studio and frankly do I want the faff of buying new inks and all those annoying problems that arise from owning a printer?

We hope to reach a larger audience than we would as individuals. I would imagine many of the views on your profile have come from other sources rather than your ‘own clients’. This cross pollination is easy to underestimate in importance.

Calella by Chelsea Davine

Calella by Chelsea Davine

 

So how can you sell more?

A very important point I can’t overstate is that you need to look active.

Upload multiple portfolios, share on social media (if you have any accounts) such as Instagram, Facebook, Twitter, Pinterest and Linkedin. It is imperative to let people know they can BUY your work. Just think of all the photos on the internet, what sets you apart? Find an angle but don’t limit yourself to just that one style of photography and don’t forget the whole point of social media for us creatives is to direct traffic back to buying or commissioning our work. There is absolutely no point getting 400 likes and 20 comments if not one of them is about buying the print. Your focus must be to close a sale. I can’t tell you how frustrating it is for me to see wonderful work and artists/photographers not being explicit about where they can buy the work from with a link straight back to your Shed profile.

Set up a mailchimp account – collect your contacts emails and let them know via a newsletter where they can buy your work and what is inspiring you at the moment and what you are working on. The buying public want to know the story behind who you are and why they should invest in your creativity. Send me a small amount of text via email when you upload work or have an event or workshop and I’ll share it for you. Contact and tag local groups, ask for feedback from friends and family and ask them to share your work with their groups. Invest in your own work by printing out some images and holding a small exhibition or having them in your home. To be successful this cannot be a one off event but a gentle nudge every week. This is how I began my career, it takes time, investment and dedication. We will do all the boring printing, wrapping and dealing with clients for you but in return you must be active and interested in your own process. As a team we can sell more and reach a larger audience but passively hoping someone will just ‘find’ you in the sea of images out there is very difficult.

Why is there a monthly fee? Because we only work with people who take their passion seriously and every single image is checked before it is allowed online. Every account is genuine. We have the same functionality as many of the larger platforms whereby you can comment, be contacted by potential clients directly, upload multiple portfolios of both original, framed and raw files and know that your information and images are checked and sitting alongside other images that have been approved on an individual basis before it goes live. This is time consuming and also ensures that no inappropriate images are in the gallery something much larger platforms do not do.

Years of experience… Ben and I are here to assist with advice for setting up exhibitions at the end of an email. Whilst Saatchi and all the other platforms are great and provide different functionality, we are always here to help you and support you if you need it.

We look forward to working with you.

Chelsea

Sarah Broome – Shed Gallery Artist of the week

This week we are highlighting as our Artist of the Week the work of Sarah Broome.

As she says in her profile that ‘I lost my mojo but now I’m back’. It is not always easy being continuously creative. Sometimes ideas need to bubble away under the surface and then somehow something sparks an idea and then away you go.

The Sentry by Sarah Broome

Her new series of ‘Postcards from Home‘ combines her love of photography superimposing images that speak of a beloved means of communication that has become all but redundant. Radiohead used to have as one of their riders (requests whilst on tour) postcards with stamps attached to send home to let family know where they were!

A Winter’s Day by Sarah Broome

A few words from Sarah:

Over the past two years I have mainly been working on a small scale. The first time in 30 odd years of picking up a paint brush and exploring where I left off after leaving school.

During those years I had mainly been occupied with a love for photography. As the years passed I began to feel that something was missing, that I needed something more. I began searching for other mediums that could be used to combine and solidify a desire to capture the landscape that surrounds me. I began with watercolour pens and progressed to oils with acrylics and pastels in between. My first attempts with oils were really bad so I stopped. Trying to find my way with a little help from my artist brother and a few words of advice from artist friends. I mainly concentrated with getting to grips with the bare bones, back to the drawing board so to speak!

Gorse in the Landscape by Sarah Broome

The past year has been all about exploration of abilities. Working small scale with soft pastels, acrylic inks, charcoal and so on. And then it happened. I had previously purchased two large canvases in a sale and had done nothing with them. I wasn’t ready to go large at that time. Until recently they had sat in the studio untouched and still wrapped in their cellophane. Last weekend I had an epiphany and in a whim I decided it was time!
When I finished Through the Meadows I sat back and looked at it in wonder, had I really just created that?

Through the Meadows by Sarah Broome

To say I was shocked with myself would be an understatement. The feedback I received fro an artist community on a social media platform was overwhelming. Since that first tiny step I have produced two more large pieces and I want/need to produce more! Everything I have been making over the past two years has led me to where I am now.

Using Instagram

I am often asked how best to convert the images from the gallery into sales.

There are ways and techniques to employ to become successful. Both take a small amount of time and investment and a more focused direct sales pitch.

The first and most important step is to have your work on a website like the Shed Gallery from which people can buy your work, posting images on social media with no clear purpose other than to garner likes is not a constructive use of time or effort. I have referenced some accounts on Instagram of a gallery, photographer, print maker and line artist who are all very successful (at the bottom of this article).

Their accounts are to the point, concise, their ‘call to action’ ‘Buy here, commission me, contact me’ are clearly visible. They reference in every post ‘click link in my bio’ to buy. They show inspirational images and most importantly the work in a physical context as a print, framed, in a book, on a wall, as a close up and as a wide shot. This elevates the work and takes it from the screen and becomes a beautiful object.

Think carefully about doing the same.  Print a small collection of your best images, create a tighter edit say ‘Black and White’. Be more selective and then print a few of those on Aluminium, hang them around your home, give them as gifts for friends or show them to local cafes/independent shops in the area of where the image was taken and see if they would like to sell them for you.

Make your profile unique and create an individual collection of beautiful photographic objects to stand apart from the millions of other images online.

Profiles to follow:

Miquel Alzueta Gallery
Issy Croker Photographer
Meg Abbott Line maker / Artist
Matt Jukes Print Maker.

See how you can get Instagram to work for you!

Chelsea Davine

Creative Director, The Shed Gallery.

Welcome to the Shed Gallery

We’d like to welcome our new creatives to the Shed Gallery.

Their work covers Landscape, Macro, Street portraiture and lots of lovely dogs! Take some time to look at their portfolios and leave a comment of encouragement or buy a print of their work by simply choosing the size of image and mount required next to the photograph.

Felicity Huggins

Gathering Bumble Bee by Felicity Huggins

 

John Hodgetts

Venaria Reale by John Hodgetts

 

Stef van Vuuren

Sunrise Tree by Stef van Vuuren

 

Neil (Shello) Sheldon

Sunrise reflections. by Neil (Shello) Sheldon