Why choose the Shed Gallery?

It’s that time of year when it’s difficult to find an impetus or focus to selling your work. I know what it is to struggle with how and where to aim your precious time and resources so here is why you should invest your money in your passion and why should it be with our gallery.

Running a private website can be costly as a basic hosting is approximately double our annual subscription not including the time consuming as you as the individual have to do all the work!

For professionals it is understandable to have a separate presence but for many, such as myself, having a separate point of sale for prints of my work means I can focus on publicising the original artwork on my own website and direct traffic to the Shed where Ben deals with production in a more professional way than I could with my own printer in the studio and frankly do I want the faff of buying new inks and all those annoying problems that arise from owning a printer?

We hope to reach a larger audience than we would as individuals. I would imagine many of the views on your profile have come from other sources rather than your ‘own clients’. This cross pollination is easy to underestimate in importance.

Calella by Chelsea Davine

Calella by Chelsea Davine

 

So how can you sell more?

A very important point I can’t overstate is that you need to look active.

Upload multiple portfolios, share on social media (if you have any accounts) such as Instagram, Facebook, Twitter, Pinterest and Linkedin. It is imperative to let people know they can BUY your work. Just think of all the photos on the internet, what sets you apart? Find an angle but don’t limit yourself to just that one style of photography and don’t forget the whole point of social media for us creatives is to direct traffic back to buying or commissioning our work. There is absolutely no point getting 400 likes and 20 comments if not one of them is about buying the print. Your focus must be to close a sale. I can’t tell you how frustrating it is for me to see wonderful work and artists/photographers not being explicit about where they can buy the work from with a link straight back to your Shed profile.

Set up a mailchimp account – collect your contacts emails and let them know via a newsletter where they can buy your work and what is inspiring you at the moment and what you are working on. The buying public want to know the story behind who you are and why they should invest in your creativity. Send me a small amount of text via email when you upload work or have an event or workshop and I’ll share it for you. Contact and tag local groups, ask for feedback from friends and family and ask them to share your work with their groups. Invest in your own work by printing out some images and holding a small exhibition or having them in your home. To be successful this cannot be a one off event but a gentle nudge every week. This is how I began my career, it takes time, investment and dedication. We will do all the boring printing, wrapping and dealing with clients for you but in return you must be active and interested in your own process. As a team we can sell more and reach a larger audience but passively hoping someone will just ‘find’ you in the sea of images out there is very difficult.

Why is there a monthly fee? Because we only work with people who take their passion seriously and every single image is checked before it is allowed online. Every account is genuine. We have the same functionality as many of the larger platforms whereby you can comment, be contacted by potential clients directly, upload multiple portfolios of both original, framed and raw files and know that your information and images are checked and sitting alongside other images that have been approved on an individual basis before it goes live. This is time consuming and also ensures that no inappropriate images are in the gallery something much larger platforms do not do.

Years of experience… Ben and I are here to assist with advice for setting up exhibitions at the end of an email. Whilst Saatchi and all the other platforms are great and provide different functionality, we are always here to help you and support you if you need it.

We look forward to working with you.

Chelsea

Happy New Year!

The Shed team wish you all a Happy New Year as we get back into a daily routine after the Christmas break.

Now is a good time to add new work and move around your portfolios. Think about the motivation the public will have in buying a print. As decorations come down people think about redecorating and filling those spaces on the wall with something new and fresh.

There are a few apps in Instagram that help place your image in a room such as artroomsapp – this helps buyers visualise the image in situ. Think about creating portfolios that are focused on macro, monochrome, colour, abstract not simply landscape or of places. Look around you at restaurants, hotels and public spaces and see what they have on the wall to guide you. Also please remember to only put 15 images in each portfolio.

If you are happy to work on commission then push this side of your work. Nina Tinson is now in discussion with a client to photograph her Highland Cattle! Sounds like a fun project and we’ll let you know how it goes!

Shropshire ponies by Nina TinsonShropshire ponies by Nina Tinson

We can’t wait to see your new work from the holidays, if you would like us to share it on social media or the blog then write an email (once the images are in the gallery) send the links and we’ll help you promote your work to our followers and clients.

Chelsea and Ben

Getting ready for the Christmas rush!

Time for some housekeeping before the push for Christmas.

Before our busy time of year there are some really important things to do to help the buying public choose one of your prints above any other gift this year.

Get your portfolios in order

If you already have a portfolio in our gallery then take some considered time to refresh, renew and upload work. Make sure you go into each image and ‘tag’ it so it appears in the correct category such as Landcape.

Link to the Shed from your own website

Let people know if you have your own site that whereas they may be able to buy a framed print from you directly they can buy a simple photographic print or more importantly a print mounted on aluminium from the gallery.

Tell us your news!

Chelsea needs content to push your work. Send her a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on: chelsea@theshedphotography.com

Social media is key

If you have a social media account then make sure we follow you and vice versa. Instagram is the best market place to show your photography so if you aren’t sure which one to spend time on we would suggest that that is the one to concentrate on. However it is imperative you always say where the work can be BOUGHT from or it’s a wasted effort. Also make sure you follow fellow Shed exhibitors so we can extend our community.

Show your artwork in context

Print some of your own images for your home and when people come around they will see it and we are sure will say ‘Oh I’d love one of those’ it works, trust us!

Photography is a beautiful gift

On the other hand let people know how wonderful your work is by giving it as a gift this Christmas. It could be a memory of a special place, holiday…

Email Marketing

Sign up for a Mailchimp account and send out your own mailings showing new work, the product we make and your news. Start with friends and family and branch out by collecting interested buyers a periodic newsletter.

We have an extensive blog so check it out our top tips for The Golden Rules of Selling and for images of how the artwork looks installed and on display.

Let’s make this Christmas the year of gifting photography and artwork!!

Chelsea and Ben

Our Shed Story

This month we would like to introduce our new exhibitors to the gallery! Welcome to the Shed: Felicity Huggins, Nina Tinson, Cathy Warne, Murray Batley, John T Photo, Janine Williams, Jennie McGinley and Vicky Rehbein. It’s great to see how your portfolios are taking shape and what inspires you all.

Many of you may not know our story of why we began the Shed Gallery so we’d like to take a few minutes to introduce ourselves.

My name is Chelsea and I’m a professional artist and I run the creative side of the gallery, curating images, helping photographers and clients. Ben runs the production and printing side of the gallery.

We began the project over 5 years ago as I had spotted that in many galleries photography was being shown on floating, frameless aluminium boards. I thought what a wonderful idea and when I had a commission for the Regina Hotel in Barcelona to create a corridor or abstract images of the city this was the perfect, affordable solution. The prints were elegant and wipe clean, the designer was delighted.

Faded Tulip by Cathy Warne

Faded Tulip by Cathy Warne

Faded Tulip by Cathy Warne

Months later I was being asked were I got them printed. Ben and I decided that it was something we could offer other photographers and artists as people also wanted to buy prints of sold paintings or couldn’t afford an original and so started the Shed. This gallery is an opportunity for both the amateur and professional photographer or artist to sell professionally printed artwork without the hassle that can come from dealing with the many processes of getting a print to a client.

Lost by Owen Vachell

Lost by Owen Vachell

Lost by Owen Vachell

So make the most of your portfolios in the gallery. Tell us your news and all about you. I need content to push your work. Send me a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on.

We’ll be posting our top tips for getting ready for Christmas. I know, I know it seems early, but it’s not!

Chelsea Davine

Follow up for the Shed Summer Show

After our summer shows there is always a manic couple of weeks following up leads and contacts and processing orders. We have been delighted with the response and look forward to planning the next show!


The exhibition looked so elegant and vibrant with so many styles and we were delighted to meet so many of you during and after the show and also saying hello to old friends. It really helps to create the sense of community that is the essence of our online gallery, a place to sell you work in the internet age with a real community of like minded photographers and artists at its core.


Even though it feels as though all the hard work goes into putting on an event the after sales and goodwill need to be capitalised on.

If you sold work then post it across social media what you sold but also let people know what you still have in stock. Upload new portfolios and refresh your work, making sure to keep interest in your account. Visit exhibitions if you can such as the Affordable Art fair in Battersea this weekend to see how contemporary photographer, artists and galleries are printing their work, framing and hanging.


Here is a very interesting article by Sarah Lyons for the fair which I hope will provide some inspiration.