Shed Summer Show: Points to remember

Thank you to those of you who have made an application to our Annual Summer Show. It’s lovely to be back in touch with many of you and hearing about your plans and projects and seeing your new work.

There are a couple of shots that have caught our eye one being by Kym Cox that was published in the New York Times:

No.4 Colour Clouds by Kym Cox

Also a cracking shot by Sam Rose whose patience over all these years has paid of with The Pot of Gold

The Pot of Gold by Sam Rose

Remember, its not only photographers contacting us its the buying public too. We can answer many of their questions but it makes it so much easier if you do the following:

Edit each image and write a small description. I may recognise where the image was taken but I may not know why or what makes it special to you. Also it needs to be tagged so it appears in the correct category in the gallery which makes searching for it easier.

Check you have a profile photo and also that you have a current collection so that your profile appears in the list of exhibitors.

Update your images and add more portfolios, we always get a boost in views around a show so really make the most of this push towards the website.

Finally if you are interested in exhibiting it is a very affordable way to do so and trust me after all these years working at art fairs, in galleries and online there is no substitute to the buying public seeing something in front of them and buying it on the spot.

Chelsea Davine

Annual Shed Summer Group Show

Dear Shed Gallery Artists and Photographers,

We are delighted to announce our annual Shed Summer Group Show,

The venue will be the Malthouse Gallery in Lyme Regis, Dorset from the 26th June – 10th July 2019.

Places will be limited and you need to have an active portfolio in the Shed Gallery to take part.

  • It costs £60 to exhibit a maximum 4 pieces of work. It can be photography or original art. We take no sales commission 100% of sale price goes to the artist.
  • Send Chelsea an email with your submission so she can curate the show: chelsea@theshedphotography.com
  • Once selected the work to be exhibited MUST be uploaded to your profile under a separate portfolio titled “Malthouse 2019” with your price for the item.
  • Work must be delivered on the 25th of June to The Malthouse, Mill Lane, Lyme Regis, Dorset DT7 3PU.
  • Work to be collected on the 10th July or if this is not possible then we can arrange for a paid courier to return the work (this will be quoted at the time).

If you are interested then please let Chelsea know by the 17th June 2019.

We can also print work for the show so please contact us with the details of your requirements so that we can quote. Please note that images for printing must be uploaded on your Shed profile beforehand.

This is a great opportunity to show your work to the buying public, meet the rest of the community and see how your work is received. Critical feedback and taking your work off a computer screen is an important step in your development as artists and photographers.

We will have a reception at 5pm on Saturday 5pm 29th June. Good luck with your application and see you there!

Chelsea and Ben

Why choose the Shed Gallery?

It’s that time of year when it’s difficult to find an impetus or focus to selling your work. I know what it is to struggle with how and where to aim your precious time and resources so here is why you should invest your money in your passion and why should it be with our gallery.

Running a private website can be costly as a basic hosting is approximately double our annual subscription not including the time consuming as you as the individual have to do all the work!

For professionals it is understandable to have a separate presence but for many, such as myself, having a separate point of sale for prints of my work means I can focus on publicising the original artwork on my own website and direct traffic to the Shed where Ben deals with production in a more professional way than I could with my own printer in the studio and frankly do I want the faff of buying new inks and all those annoying problems that arise from owning a printer?

We hope to reach a larger audience than we would as individuals. I would imagine many of the views on your profile have come from other sources rather than your ‘own clients’. This cross pollination is easy to underestimate in importance.

Calella by Chelsea Davine

Calella by Chelsea Davine

 

So how can you sell more?

A very important point I can’t overstate is that you need to look active.

Upload multiple portfolios, share on social media (if you have any accounts) such as Instagram, Facebook, Twitter, Pinterest and Linkedin. It is imperative to let people know they can BUY your work. Just think of all the photos on the internet, what sets you apart? Find an angle but don’t limit yourself to just that one style of photography and don’t forget the whole point of social media for us creatives is to direct traffic back to buying or commissioning our work. There is absolutely no point getting 400 likes and 20 comments if not one of them is about buying the print. Your focus must be to close a sale. I can’t tell you how frustrating it is for me to see wonderful work and artists/photographers not being explicit about where they can buy the work from with a link straight back to your Shed profile.

Set up a mailchimp account – collect your contacts emails and let them know via a newsletter where they can buy your work and what is inspiring you at the moment and what you are working on. The buying public want to know the story behind who you are and why they should invest in your creativity. Send me a small amount of text via email when you upload work or have an event or workshop and I’ll share it for you. Contact and tag local groups, ask for feedback from friends and family and ask them to share your work with their groups. Invest in your own work by printing out some images and holding a small exhibition or having them in your home. To be successful this cannot be a one off event but a gentle nudge every week. This is how I began my career, it takes time, investment and dedication. We will do all the boring printing, wrapping and dealing with clients for you but in return you must be active and interested in your own process. As a team we can sell more and reach a larger audience but passively hoping someone will just ‘find’ you in the sea of images out there is very difficult.

Why is there a monthly fee? Because we only work with people who take their passion seriously and every single image is checked before it is allowed online. Every account is genuine. We have the same functionality as many of the larger platforms whereby you can comment, be contacted by potential clients directly, upload multiple portfolios of both original, framed and raw files and know that your information and images are checked and sitting alongside other images that have been approved on an individual basis before it goes live. This is time consuming and also ensures that no inappropriate images are in the gallery something much larger platforms do not do.

Years of experience… Ben and I are here to assist with advice for setting up exhibitions at the end of an email. Whilst Saatchi and all the other platforms are great and provide different functionality, we are always here to help you and support you if you need it.

We look forward to working with you.

Chelsea

Happy New Year!

The Shed team wish you all a Happy New Year as we get back into a daily routine after the Christmas break.

Now is a good time to add new work and move around your portfolios. Think about the motivation the public will have in buying a print. As decorations come down people think about redecorating and filling those spaces on the wall with something new and fresh.

There are a few apps in Instagram that help place your image in a room such as artroomsapp – this helps buyers visualise the image in situ. Think about creating portfolios that are focused on macro, monochrome, colour, abstract not simply landscape or of places. Look around you at restaurants, hotels and public spaces and see what they have on the wall to guide you. Also please remember to only put 15 images in each portfolio.

If you are happy to work on commission then push this side of your work. Nina Tinson is now in discussion with a client to photograph her Highland Cattle! Sounds like a fun project and we’ll let you know how it goes!

Shropshire ponies by Nina TinsonShropshire ponies by Nina Tinson

We can’t wait to see your new work from the holidays, if you would like us to share it on social media or the blog then write an email (once the images are in the gallery) send the links and we’ll help you promote your work to our followers and clients.

Chelsea and Ben

Getting ready for the Christmas rush!

Time for some housekeeping before the push for Christmas.

Before our busy time of year there are some really important things to do to help the buying public choose one of your prints above any other gift this year.

Get your portfolios in order

If you already have a portfolio in our gallery then take some considered time to refresh, renew and upload work. Make sure you go into each image and ‘tag’ it so it appears in the correct category such as Landcape.

Link to the Shed from your own website

Let people know if you have your own site that whereas they may be able to buy a framed print from you directly they can buy a simple photographic print or more importantly a print mounted on aluminium from the gallery.

Tell us your news!

Chelsea needs content to push your work. Send her a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on: chelsea@theshedphotography.com

Social media is key

If you have a social media account then make sure we follow you and vice versa. Instagram is the best market place to show your photography so if you aren’t sure which one to spend time on we would suggest that that is the one to concentrate on. However it is imperative you always say where the work can be BOUGHT from or it’s a wasted effort. Also make sure you follow fellow Shed exhibitors so we can extend our community.

Show your artwork in context

Print some of your own images for your home and when people come around they will see it and we are sure will say ‘Oh I’d love one of those’ it works, trust us!

Photography is a beautiful gift

On the other hand let people know how wonderful your work is by giving it as a gift this Christmas. It could be a memory of a special place, holiday…

Email Marketing

Sign up for a Mailchimp account and send out your own mailings showing new work, the product we make and your news. Start with friends and family and branch out by collecting interested buyers a periodic newsletter.

We have an extensive blog so check it out our top tips for The Golden Rules of Selling and for images of how the artwork looks installed and on display.

Let’s make this Christmas the year of gifting photography and artwork!!

Chelsea and Ben