Using Instagram

I am often asked how best to convert the images from the gallery into sales.

There are ways and techniques to employ to become successful. Both take a small amount of time and investment and a more focused direct sales pitch.

The first and most important step is to have your work on a website like the Shed Gallery from which people can buy your work, posting images on social media with no clear purpose other than to garner likes is not a constructive use of time or effort. I have referenced some accounts on Instagram of a gallery, photographer, print maker and line artist who are all very successful (at the bottom of this article).

Their accounts are to the point, concise, their ‘call to action’ ‘Buy here, commission me, contact me’ are clearly visible. They reference in every post ‘click link in my bio’ to buy. They show inspirational images and most importantly the work in a physical context as a print, framed, in a book, on a wall, as a close up and as a wide shot. This elevates the work and takes it from the screen and becomes a beautiful object.

Think carefully about doing the same.  Print a small collection of your best images, create a tighter edit say ‘Black and White’. Be more selective and then print a few of those on Aluminium, hang them around your home, give them as gifts for friends or show them to local cafes/independent shops in the area of where the image was taken and see if they would like to sell them for you.

Make your profile unique and create an individual collection of beautiful photographic objects to stand apart from the millions of other images online.

Profiles to follow:

Miquel Alzueta Gallery
Issy Croker Photographer
Meg Abbott Line maker / Artist
Matt Jukes Print Maker.

See how you can get Instagram to work for you!

Chelsea Davine

Creative Director, The Shed Gallery.

Welcome to the Shed Gallery

We’d like to welcome our new creatives to the Shed Gallery.

Their work covers Landscape, Macro, Street portraiture and lots of lovely dogs! Take some time to look at their portfolios and leave a comment of encouragement or buy a print of their work by simply choosing the size of image and mount required next to the photograph.

Felicity Huggins

Gathering Bumble Bee by Felicity Huggins

 

John Hodgetts

Venaria Reale by John Hodgetts

 

Stef van Vuuren

Sunrise Tree by Stef van Vuuren

 

Neil (Shello) Sheldon

Sunrise reflections. by Neil (Shello) Sheldon

 

Getting ready for the Christmas rush!

Time for some housekeeping before the push for Christmas.

Before our busy time of year there are some really important things to do to help the buying public choose one of your prints above any other gift this year.

Get your portfolios in order

If you already have a portfolio in our gallery then take some considered time to refresh, renew and upload work. Make sure you go into each image and ‘tag’ it so it appears in the correct category such as Landcape.

Link to the Shed from your own website

Let people know if you have your own site that whereas they may be able to buy a framed print from you directly they can buy a simple photographic print or more importantly a print mounted on aluminium from the gallery.

Tell us your news!

Chelsea needs content to push your work. Send her a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on: chelsea@theshedphotography.com

Social media is key

If you have a social media account then make sure we follow you and vice versa. Instagram is the best market place to show your photography so if you aren’t sure which one to spend time on we would suggest that that is the one to concentrate on. However it is imperative you always say where the work can be BOUGHT from or it’s a wasted effort. Also make sure you follow fellow Shed exhibitors so we can extend our community.

Show your artwork in context

Print some of your own images for your home and when people come around they will see it and we are sure will say ‘Oh I’d love one of those’ it works, trust us!

Photography is a beautiful gift

On the other hand let people know how wonderful your work is by giving it as a gift this Christmas. It could be a memory of a special place, holiday…

Email Marketing

Sign up for a Mailchimp account and send out your own mailings showing new work, the product we make and your news. Start with friends and family and branch out by collecting interested buyers a periodic newsletter.

We have an extensive blog so check it out our top tips for The Golden Rules of Selling and for images of how the artwork looks installed and on display.

Let’s make this Christmas the year of gifting photography and artwork!!

Chelsea and Ben

Our Shed Story

This month we would like to introduce our new exhibitors to the gallery! Welcome to the Shed: Felicity Huggins, Nina Tinson, Cathy Warne, Murray Batley, John T Photo, Janine Williams, Jennie McGinley and Vicky Rehbein. It’s great to see how your portfolios are taking shape and what inspires you all.

Many of you may not know our story of why we began the Shed Gallery so we’d like to take a few minutes to introduce ourselves.

My name is Chelsea and I’m a professional artist and I run the creative side of the gallery, curating images, helping photographers and clients. Ben runs the production and printing side of the gallery.

We began the project over 5 years ago as I had spotted that in many galleries photography was being shown on floating, frameless aluminium boards. I thought what a wonderful idea and when I had a commission for the Regina Hotel in Barcelona to create a corridor or abstract images of the city this was the perfect, affordable solution. The prints were elegant and wipe clean, the designer was delighted.

Faded Tulip by Cathy Warne

Faded Tulip by Cathy Warne

Faded Tulip by Cathy Warne

Months later I was being asked were I got them printed. Ben and I decided that it was something we could offer other photographers and artists as people also wanted to buy prints of sold paintings or couldn’t afford an original and so started the Shed. This gallery is an opportunity for both the amateur and professional photographer or artist to sell professionally printed artwork without the hassle that can come from dealing with the many processes of getting a print to a client.

Lost by Owen Vachell

Lost by Owen Vachell

Lost by Owen Vachell

So make the most of your portfolios in the gallery. Tell us your news and all about you. I need content to push your work. Send me a concise email with a link to a new portfolio, news of exhibitions, trips, sales and so on.

We’ll be posting our top tips for getting ready for Christmas. I know, I know it seems early, but it’s not!

Chelsea Davine

Follow up for the Shed Summer Show

After our summer shows there is always a manic couple of weeks following up leads and contacts and processing orders. We have been delighted with the response and look forward to planning the next show!


The exhibition looked so elegant and vibrant with so many styles and we were delighted to meet so many of you during and after the show and also saying hello to old friends. It really helps to create the sense of community that is the essence of our online gallery, a place to sell you work in the internet age with a real community of like minded photographers and artists at its core.


Even though it feels as though all the hard work goes into putting on an event the after sales and goodwill need to be capitalised on.

If you sold work then post it across social media what you sold but also let people know what you still have in stock. Upload new portfolios and refresh your work, making sure to keep interest in your account. Visit exhibitions if you can such as the Affordable Art fair in Battersea this weekend to see how contemporary photographer, artists and galleries are printing their work, framing and hanging.


Here is a very interesting article by Sarah Lyons for the fair which I hope will provide some inspiration.